RAPALA NEW COLLECTION
RAPALA X-RAP MAGNUM
RAPALAX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...
View full detailsRAPALA X-RAP MAGNUM STICK
RAPALAThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and agg...
View full detailsRAPALA HARMAJA
RAPALAThis uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-catching action. A ...
View full detailsRAPALA FLASH X SKITTER
RAPALABuilt to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the needlefish. The tapere...
View full detailsRAPALA PRECISION XTREME PENCIL SALTWATER
RAPALAPrecise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...
View full detailsRAPALA PRECISION XTREME MAVRIK SALTWATER
RAPALADesigned as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet the demands of dedicated saltwater anglers....
View full detailsRAPALA X-RAP MAGNUM XPLODE
RapalaThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...
View full detailsRAPALA X-RAP LONG CAST SHALLOW
RAPALAHeavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Cast Shallow is...
View full detailsRAPALA X-RAP SALTWATER
RAPALADescription Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...
View full detailsRAPALA MAXRAP
RAPALATip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild s...
View full detailsRAPALA MAXRAP WALK'N ROLL
RAPALAThe "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...
View full detailsRAPALA COUNTDOWN MAGNUM
RAPALAIGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...
View full detailsRAPALA X-RAP MAGNUM PREY
RapalaProduct Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwa...
View full detailsRAPALA X-RAP MAGNUM CAST
RapalaProduct Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwa...
View full detailsRAPALA X-RAP
RapalaDescription The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on th...
View full detailsRAPALA MAXRAP LONG RANGE MINNOW
RAPALADescription Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...
View full detailsRAPALA X-RAP OTUS
RapalaA formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...
View full detailsRAPALA ULTRA LIGHT MINNOW
RAPALADescription When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The Ultra Light Min...
View full detailsRAPALA X-RAP PROP
RapalaDescription The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, ...
View full detailsRAPALA SHADOW RAP
RAPALADescription Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back an...
View full detailsPOPULAR PICKS

STORM | 360GT SEARCHBAIT
The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook with extended “leg” on line tie to further enhance action.

HALCO | MAX
This advanced bibles minnow lure can do it all—jigging, casting, or trolling. Its sleek design makes it super easy to cast far and lets you troll at speeds up to 12 knots with very little resistance.

VMC | 7548BD - BLADED HYBRID
Take a great bait and make it even better! This new VMC-approved design combines a swivel and blade securely attached to a 7548 Series treble hook with strong epoxy resin. It features a Super Long Needle Sharp™ Point and a micro barb for the best hook penetration.